⭐️ Today’s Highlights:

🔥 The blueprint to attract customers without traditional selling
🗓️ A content calendar that actually drives sales
📈 5 types of content every solo founder should publish
🚀 Real examples of founders turning content into consistent revenue

📈 Why Content-Led Growth Beats Selling:

Traditional selling:

• Cold outreach, pitches, rejection

• You chase them (exhausting)

Content-led growth:

• Valuable insights, storytelling, authenticity

• They come to you (energizing)

If you’re not naturally “salesy”, that’s great news.
You don’t need to sell harder.
You need to attract smarter.

📝 5 Content Types Every Solo Founder Should Publish:

Here’s exactly what to publish to attract your ideal customers without begging for business:

1. Proof of Expertise

• Threads or posts breaking down something specific you've accomplished.

• (Ex: How I built a landing page that converted at 30%)

2. Actionable Tutorials

• Quick wins your audience can implement immediately.

• (Ex: Build your first Notion dashboard in 10 minutes)

3. Pain Point Stories

• Speak directly to your customers’ frustrations.

• (Ex: Why your funnel isn't converting—and how to fix it)

4. Product Journeys

• Transparent updates on what you’re building, including wins and fails.

• (Ex: How I went from 0 to 100 paying users in 30 days)

5. Curated Resources

• Share useful tools, articles, templates, and guides your audience loves.

• (Ex: 10 tools every solo founder needs in 2025)

🗓️ The Solo Founder Content Calendar (That Actually Drives Sales):

Here’s a dead-simple weekly posting schedule that works across LinkedIn, Threads, Twitter, or newsletters:

• Monday: Actionable tutorial (quick win)

• Wednesday: Pain point story (address frustrations)

• Friday: Product journey or weekly reflection (build trust)

Patty’s Pro Tip:
Always end your content with a subtle, genuine CTA:

• “Want more? Reply or DM me.”

• “Building something similar? Let’s chat.”

  🚀 Real Founders Winning with Content-Led Growth:

  • Justin Welsh: Built a 7-figure solopreneur business purely through consistent LinkedIn content. No sales calls, just inbound traffic.

  • Dan Koe: Turned his Twitter threads into multiple six-figure income streams. All organic, zero paid ads.

  • Marie Poulin: Grew a massive Notion-based course business purely through tutorials and resources she shared openly.
    

  These founders didn’t cold-call or pitch relentlessly.
  They shared, attracted, and converted effortlessly.
  

Final Thought:

Stop thinking you have to be a salesperson.
Start thinking like a publisher.

When you lead with generosity and real value,
you don’t chase customers—
you create believers.

This is your sign to stop selling and start attracting.

🛠️ Want the Full Content System?

Inside the Business in a Box course, you’ll find plug-and-play content calendars, templates, and a full content-led distribution strategy designed specifically for solo founders.

👉 See the full course details here

DON’T FORGET TO GET ROASTED!

Patty’s Picks

Real tools and links I actually use. No fluff—just resources to help you attract and scale with content.

📕 Article: The Audience‑First Growth Strategy: How Solo Founders Build Million‑Dollar Launches Without Products
A step‑by‑step breakdown of how solo founders build audiences that buy before they even have a product—avoiding the “crickets at launch” trap.
→ Read it here 

🛠 Tool: Typefully – Write, schedule, and analyze your Twitter/Threads content beautifully and simply.

📘 Free Resource: Solo Founder Content Planner
A Notion template that guides you through defining your content themes, weekly structure, and calls-to-action.

→ Grab it here

🛠 Tool: Beehiiv – The simplest email platform for creators looking to monetize audiences and launch digital offerings seamlessly.

👋 Got an idea you’re building and want a PMF gut check?

I’ll give you my honest take — no fluff, no pitch.

Let’s make sure you’re building the right thing, for the right market, in the right way.

– Patrick

Want more from me?

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