How to turn 1 video into 12 posts

Stop letting content die after 48 hours. Use this workflow to turn one pillar idea into 10+ pieces across every platform.

Author

PATRICK FRANK
September 18, 2025

In partnership with

(Total read time: 4 minutes)

How 433 Investors Unlocked 400X Return Potential

Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.

Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

The Content Repurposing Engine

Most founders struggle with content not because they can’t create… but because they can’t keep up.

You write a LinkedIn post, and it dies in 48 hours. You record a podcast, and only your mom listens. You post a YouTube video, and then it just sits there.

The problem isn’t the content. The problem is you’re squeezing one drop out of it and throwing the rest away.

The fix? Repurpose every piece of content into 10 more. One good idea deserves multiple formats, channels, and shots on goal.

Here’s the playbook 👇

1. Start With a “Pillar”

Pick a meaty piece of content that has depth.

  • A long LinkedIn post

  • A podcast episode

  • A webinar

  • A YouTube video

This becomes your pillar content — the foundation for everything else.

2. Slice Into Micro-Content

Break the pillar down into snackable pieces.

  • LinkedIn post → 5 tweet threads or carousel slides

  • Podcast → 10 short audio/video clips

  • YouTube video → Shorts or TikToks

  • Blog post → Quote graphics, pull-out stats

3. Reframe for Different Platforms

Same content. New angles.

👉 The idea is the same — the wrapping is different.

4. Automate the Workflow

Use tools to make the slicing painless.

  • OpusClip → auto-generates video shorts with captions

  • Descript → edit, cut, and transcribe audio/video

  • Typefully → repurpose posts into tweet threads

  • Canva → design carousels, quote graphics

  • Zapier / Make → auto-push new content into different platforms

5. Build the Flywheel

Once you’ve repurposed, you’re not done — recycle.

  • Post your best-performing LinkedIn content again after 60–90 days

  • Turn FAQs from comments into new posts

  • Expand micro-content into future pillar content

The flywheel means one idea feeds the next.

EXAMPLE WORKFLOW (EXACTLY HOW TO DO IT!) 

Pillar Content: 1 YouTube Video (20 mins) - Here’s how to squeeze every ounce of value out of it 👇

Step 1: Transcribe & Summarize

Send your video into an AI tool that converts it into text and summaries.

  • Descript or Otter.ai → auto-transcribe the video.

  • ChatGPT → feed the transcript and prompt it to:

    • Summarize the key points

    • Pull out quotes

    • Generate 5–10 social post ideas

    • Suggest titles and hooks for LinkedIn, Twitter, and email

Step 2: Create Text Content

From that transcript and summary, you now have:

  • 3 LinkedIn posts → one story-driven, one tactical, one contrarian take.

  • 2 Twitter/X threads → break the main points into bite-sized, numbered takeaways.

  • 1 Email newsletter → turn the story into a personal insight with a CTA.

  • 1 Blog post → expand the transcript into an SEO-friendly article (using Jasper or Copy.ai).

Step 3: Create Video Content

Use AI clipping tools to slice the YouTube into short, platform-native content.

  • OpusClip → auto-generate 5 Shorts/TikTok/Reels with captions and highlights.

  • Descript → clean up the edits, add subtitles, and resize for vertical video.

  • Veed.io → polish with graphics, music, and branding.

Step 4: Reframe for Each Platform

  • TikTok/Shorts/Reels: 30–60 sec clips with a bold hook at the start.

  • LinkedIn Video Post: 90-sec clip with text overlay + a takeaway in the caption.

  • Twitter/X Video: 45-sec highlight paired with a tweet thread.

Step 5: Automate Distribution

  • Buffer, Taplio, or Hypefury → schedule posts across LinkedIn and Twitter.

  • Zapier / Make → auto-push video clips into a Google Drive folder for reuse.

  • Notion → track what’s been published, repurpose again in 60–90 days.

⚡ The Result

Instead of stressing over creating new content every day, you build one solid piece of content — and turn it into an engine that works across every channel.

It’s not about creating more. It’s about squeezing every drop of value from what you already have.

Final Thought:

Content isn’t one-and-done. It's compound interest.

When you treat every idea as fuel for 10 more, you stop playing catch-up and start looking like a media company,  even if it’s just you.

👋 Got an idea you’re building and want a PMF gut check?

I’ll give you my honest take — no fluff, no pitch.

Let’s make sure you’re building the right thing, for the right market, in the right way.

– Patrick

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